If you don't know already, network marketing is all about people. To be more specific, it is all about finding the most qualified people, perfect prospects, to help you build a large organization and create the highly attractive, passive income. But who is your perfect propsect and where do you find them?
If you have ever tried traditional business building approaches such as cold calling leads, warm market prospecting and home meetings, you understand that it is somewhat difficult to locate the most suitable prospects. The outcome is typcially rejection and frustration and new distributors feel defeated and begin to question the legitimacy of the industry as a whole. Be aware my friend, there is a much easier and smarter way to find the perfect prospect for your business. Believe it or not, these people are out there and are looking for just what you offer. But how can they find you?
Your Positioning.
The ability to position yourself well can help you to be found by the perfect and most qualified prospects you need to grow a massive team and actually make this network marketing thing work. Technology allows the proper positioning to happen and can link you with the best prospect no matter where you live.
The perfect technology to make all this possible is the internet. Using focused marketing campaigns, email and web sites, you can customize ads to literally 'attract' the most qualified prospects for your business. Imagine, having the power to create a classified ad in the newspaper and getting it seen by the exact person you were targeting. This is the raw power of the internet and how thousands of network marketers have eliminated rejection and built huge downlines in record time! This is not some fairy tale story and is incredibly real.
As great as the internet is, offline advertising can still be optimized to target the right people for your business. It's all about the ad. Through laser focus and diligent research you can create ads that 'speak' directly to the exact people you want. Here's an example. You create an ad that targets potential home business searchers, but instead of just targeting home business owners you can include specific requirements that will filter out any of the bad prospects you may potentially deal with. These requirements could include athletic experience, serious inquiries only or you could list a desired qualification such as sales experience.
Crafting a targeted ad, whether online or offline, allows you to pre-qualify your prospects before you even talk to them. By doing this, you only talk to the most professional, motivated and entrepreneurial of inquires, which in turn increases your odds to meet the perfect prospect. The reason you want to do this is because it is YOUR BUSINESS. In order to maximize your productivity from your team you want your team to be filled with people who get results. Not people who will complain, need their hand held and lack in consistency.
Keeping this type of congruence in your entire advertising and marketing strategy will undoubtedly increase your profitability and the retention of your team. Combine this with great management and an in-demand product and you will experience success. But remember, it all starts with positioning yourself to be found by the perfect prospect. You will have to let go of average producers and focus on higher producers. This is your business and have to think like the CEO of it. Who do you want working with you?
So who exactly is your perfect prospect? Here's a list of qualities and traits to be on the look out for:
* Past success in different industries
* Good communication skills
* Prior sales training
* Previous network marketing experience
* Self starters
* Athletes
* Performers (actors, singers, etc.)
* Outstanding military experience
* Entrepreneurs
* People who simply 'get it'
There's more you could at to the list, but I think you understand. Keeping these people in mind and crafting your ads accordingly, will be of the highest benefit to you and your network marketing business. The perfect prospect has one or more of these traits and can help you accomplish your long term goals in this industry. Make this part of your mantra: quality over quantity.
Author Resource:-
Joey Fratantoni is an attraction marketing coach in the home business industry. Joey specializes in finding the perfect prospect and provides you with the proper tools and resources. Click here to visit Joey's blog and get free access to his 7-day "Traffic To Profits" video series.
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