Keywords and keyword phrases are the search terms that people type into the search bar on google or any other seach engine when they are trying to find information. Search engines use these words and or phrases to rate websites against the phrase being searched. However if i narrow the search by making it more specific competition should decrease significantly When the search was expanded to golf clubs competition fell to 25. 600.000.The more specific the search the less competition. Following this principle we narrowed the search to mens golf clubs at got 1.990.000 listings. Our final search, mens left handed golf clubs listed 145,000 This is a keyword phrase you can easily dominate.
Hot To Find A Good Keyword Step 2: Check How Many People Search For The Term
Get Googles free keyword tool to research how often every month your keyword is searched. When I typed in our keyword phrase mens left handed golf clubs the results indicated that the phrase is searched for 540 times a month. While this is not a huge number with the right marketing tactics you can rank as number one. Achieve any ranking in the top 3 and your going to get a the lions share of traffic, pretty good for targeting one highly specific phrase. Here is the bonus of the google keyword tool. When searched for mens left handed golf clubs it also gave me a number of other results for similar phrases. For example, left handed golf club set which is searched 1900 times a month and left handed ladies golf clubs with 1600 monthly search results
So the summary so far. We have found some good keywords to target with our website information and we have conducted a bit of keyword research to make sure reasonable amount of people search for the terms to make our marketing efforts worthwhile.
Hot To Find A Good Keyword Step 3:Assesss The Real Competition For The Keyword
Using our example, we now have three possible keywords to target, mens left handed golf clubs, ladies left handed golf clubs and left handed golf club set. Now we are going to research the real competition for our keywords. This can be achieved by performing an all in title search and an all in url search. To do this simply go to the google search engine and type in the following, allintitle:your keyword. Do the same for the url search. allinurl:your keyword. The real number of serious competitors will be displayed in the keyword serach results
mens left handed golf clubs allintitle: 144 competitors for 540 searches
ladies left handed golf clubs allintitle: 117,000 competitors for 1600 searches
left handed golf club set allintitle:502 competitors for 1900 searches
Hot To Find A Good Keyword Step 4: Target The Keyword in Your Content
To be competitive place the keyword as the first phrase in the content title. As an illustration your article title could be. mens left handed golf clubs a review of the top manufacturers. Rule number two make sure you use your keyword throughout your article
Anyone can dominate ketword search terms in the search enfines if they know the strategies to achieve high rankings. Remember however that finding the niche keyword to target is only one step in the process of getting ranked highly for your keyword. If you want to rank in the search engines your content must be highly relevant to the site. It must be popular in that several other sites point to your information as the authority on the keyword and thirdly your content must be unique in that it is not duplicated and available all over the internet. Get this formula correct and you will see a flood of traffic coming to your site.
To learn more about dominating search engine rankings with a good keyword you need to learn all you can about relevancy, popularity and unique content. Follow the link to read my article on
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To learn more about dominating search engine rankings with a good keyword you need to learn all you can about relevancy, popularity and unique content. Follow the link to read my article Improve search Engine Ranking And Drive Website Traffic The Easy Way
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